What makes BUBS special / their “selling points”

Here are some of the key features and strengths of BUBS candy:

-Gelatin‑free / Vegan‑friendly: All BUBS products are completely free from animal‑derived gelatin, and many are fully vegan. 

-Distinct texture & flavour combinations: Their candies often feature a “foam” or airy chewy texture plus bold flavour mixes (e.g., raspberry & licorice, sour and sweet combinations). 

-Sustainability / ingredient care: They claim to avoid palm oil, use Fairtrade‑certified sugar, avoid certain artificial additives (AZO‑colours) and are mindful of environmental impact. 

-Swedish origin & playful shapes: The “Skull” candies (e.g., Raspberry/Licorice Skull) are among their iconic items. The packaging, shapes and marketing lean into fun, bold and slightly quirky candy culture. 

-International recognition / viral appeal: The brand has gained popularity beyond Sweden, partly via social media, because of its distinctive look/flavour/texture.